Galt Toys will be hosting two Play Fest parties on Twitter and Facebook next week, in association with IzziWizzi Kids, to give parents the opportunity to review and feedback on one of Galt’s most popular toys Marble Run, before a new product launch later this year.
Play Fest, a weekly event on Twitter and Facebook is specifically designed by, and for, UK parents and families and provides a place where individuals can gather and influence toy products, brands and all aspects of play. The Play Fest is a brainchild of mum of two Al Boxall-Gordon who could see opportunities to create a play community and work with this group to understand what makes them tick from their everyday family life. This unique insight makes it a useful tool for brands looking to communicate with parents and families in real time.
Al Boxall-Gordon, Founder of Izziwizzi Kids Play Fest, said: “Play Fest has become successful by listening to the needs of families who take part as well as the needs of toy brands who get involved. Families are really excited to have the opportunity for two way dialogue with brands.”
John McDonnell, Managing Director at Galt Toys, added: “The Play Fest party is a great way for parents to give instant feedback direct to us and other parents which is especially useful before the launch of our new Marble Run. We welcome receiving valuable views from parents and hearing their suggestions and ideas.”
Galt’s Play Fest party will be taking place on Twitter – Tuesday 24th July 8.30-10pm, follow the hash tag #PlayFest and on Facebook, Thursday 26th July 8.30-10pm on the Izziwizzi Kids Facebook Fan page http://www.facebook.com/izziwizzikids